Melorra: Modern Jewelry for the Bold and Trendy
Brand Category: Jewellery
Objective:
Make the buying of contemporary jewellery a commonplace and to be more accepted among younger TGs, especially during festive season
Approach :
Using a segmented category approach involving various influencers across Cat-A, Cat-B & Cat-C levels who appeal to the target audience
Activity :
Leveraging Instagram stories of Influencers in the fashion vertical to promote the brand’s messaging regarding contemporary jewelry
Result:
1M
IG Story Impressions
700k
IG Story Views
By tapping into the Instagram stories of fashion influencers, we were able to effectively promote our brand's message on contemporary jewellery. This resulted in increased brand recognition, higher engagement, and a boost in sales.
