Insight:
Travel transforms us β through stories, cultures, and connections that last a lifetime. But while journeys inspire, the visa application process often steals the joy, turning adventure into stress.
OneVasco spotted this pain point and positioned itself as the trusted partner that removes the paperwork burden, so travelers can focus on what truly matters: discovering the world.
Approach:
The campaign was designed to celebrate World Tourism Day by anchoring travel in emotional storytelling, while showcasing OneVasco as the enabler of stress-free international journeys.
Creators shared authentic travel memories and connected them to the convenience of OneVascoβs concierge visa services. Instead of dry education, the brand leveraged story-driven narratives where:
- π Travel memories created an emotional hook
- π Visa hassles were highlighted as the problem
- π OneVasco emerged as the effortless solution
- π The 50% OFF World Tourism Day offer (Code: OV50, valid Sept 27β30) gave urgency
This blend of emotional storytelling + functional CTA ensured relatability while driving conversions.
Activity:
Content Format:
Instagram Reels (60β90 sec) shot in vertical 9:16, HD quality.
Markets:
Pan-India with an aspirational, urban traveler focus.
Creator Mix:
Lifestyle and travel storytellers with high relatability and trust.Campaign Metrics:
Instead of treating visas as a mundane service, we tied them to the emotional core of travel.
By letting influencers narrate their most memorable journeys before introducing OneVasco as the solution, we reframed a transactional process into a gateway for more meaningful adventures.
The result? OneVasco didnβt just run an offer β it became part of how travelers celebrated World Tourism Day.