Khatabook: Revolutionizing Small Business Management
Brand Category: Finance services and Insurance
Objective:
Drive awareness about family-owned MSMEs and lesser-known companies through an influencer engagement campaign & a contest, amplified by various content creators.
Approach:
Leveraging content creators who are known to address issues concerning local businesses, and have hyper-local prominence within the particular city of choice, which boosts brand association as a champion of MSMEs on the topical occasion of MSME Day.
Activities:
Result:
115,644
Views
140,349
Reach
11,991
Engagement
204
Comments
8.54%
Engagement Rate
Leveraging content creators who are known to address issues concerning local businesses, and have hyper-local prominence within the particular city of choice, which boosts the brand association as a champion of MSMEs on the topical occasion of MSME Day.
