Equip yourself with community news, thought leadership, and insightful data.
October 1, 2025
Do you know? India’s influencer marketing industry is expected to reach INR 3,600 crore in 2024, with a 25% growth projected for 2025 (India Influencer Marketing Report 2025). Social media has transformed the way we consume content, interact with personalities, and even shop. In India, a handful of creators have managed to rise above the […]
May 8, 2025
October 27, 2025
October 14, 2025
October 28, 2025
June 16, 2025
Let’s begin with an incident we all come across multiple times a day when scrolling through Instagram. While casually double tapping your way through a...
June 16, 2025
Influencer marketing will continue to gain momentum in 2025 and for the coming years. The influencer trend is more of a campaign-centric and long-term strategic...
June 16, 2025
Consumers since recent times are getting heavily bombarded with countless ads daily, and standing out in this crowded voice requires more than simply just traditional...
May 8, 2025
Let’s face it: figuring out how to find influencers for your brand isn’t as easy as scrolling through Instagram and picking the first person with...
May 8, 2025
You ever catch yourself scrolling through Instagram, and your favorite creator casually mentions a product—no hard sell, no gimmicks—just vibing with something they genuinely use?...