Top Beauty Bloggers in India That You Must Know

There’s a whole universe of beauty content online, but somehow, a handful of creators stand out like they’ve sprinkled something extra on their reels. If you’re a brand trying to find the right beauty blogger, or just someone who enjoys makeup-tutorial, this list will save you hours of scrolling.  

India’s Most Influential Beauty Bloggers 

You’ve definitely come across these creators even if you think you didn’t. Their makeup hacks, the “don’t blink or you’ll miss the contour” clips, the swatches, yes, those. Below is the list brands bookmark, social media teams obsess over, and viewers rely on for honest comments and great recommendations. 

1. Nagma Mirajkar

Creator Description: Nagma Mirajkar is a widely recognized beauty blogger known for her polished, aesthetic content across beauty, fashion, and lifestyle. Her tutorials feel clean and easy to follow, making her a favourite for both beginners and brands. With years of online presence, she has built a strong audience that trusts her product opinions and beauty breakdowns. She also appears in music videos and engages in performance-based content, adding versatility to her digital identity.

Unique Factor: Visual-driven beauty content with a calm, polished aesthetic.

Followers: 8.2M+ on Instagram and 1.94M+ on YouTube

Engagement: 100K–150K average likes per post

Niche: Beauty, Fashion, Lifestyle

Instagram: @nagmamirajkar

YouTube: @NagmaMirajkar

2. Aashna Shroff

Creator Description: Aashna Shroff is one of India’s most established beauty and fashion creators, known for her clean aesthetic and trustworthy recommendations. She started her journey with The Snob Journal and gradually built a loyal digital community across platforms. Her content blends beauty reviews, skincare guides, and high-end fashion in a gentle, storytelling tone. Brands admire her meticulous content styling and elegant presence online.

Unique Factor: A timeless, minimal aesthetic that resonates with premium audiences.

Followers: 1M+ on Instagram and 196K on YouTube

Engagement: 40K–60K average likes per post

Niche: Beauty, Skincare, Fashion, Travel

Instagram: @aashnashroff

YouTube: @Aashna.Shroff

3. Mrunal Panchal

Creator Description: Mrunal Panchal, popularly known as Mrunu, is one of India’s most energetic and expressive beauty creators. Her transition reels, makeup experiments, and relatable humour have built her a massive audience. Recognized in the 2025 Candere Hurun India Women Leaders List, she stands out as one of the most influential digital beauty personalities today. Her brand, Mrucha Beauty, further establishes her command over beauty trends and Gen-Z appeal.

Unique Factor: High-energy transitions paired with bold, vibrant makeup looks.

Followers: 5.8M+ on Instagram and 1M+ on YouTube

Engagement: 150K–200K average likes per post

Niche: Beauty, Glam, Creative Makeup

Instagram: @mrunu

YouTube: @Mrunalpanchal

4. Tanya Singh

Creator Description: Tanya Singh is a certified cosmetologist creating crisp, informative content on skincare, haircare, and everyday makeup. Her posts feel professional yet friendly, offering practical advice without overwhelming her audience. She has collaborated with iconic beauty brands and is gradually becoming a reliable voice in India’s digital beauty space. Her award-winning presence reflects both skill and credibility.

Unique Factor: Cosmetology-backed beauty content with clear, educational delivery.

Followers: 1M+ on Instagram and 1.27M+ on YouTube

Engagement: 200K–250K average likes per post

Niche: Skincare, Makeup, Haircare

Instagram: @itistanyasingh

YouTube: @Itistanyasingh

5. Radhika Seth

Creator Description: Radhika Seth blends editorial aesthetics with easy, go-to beauty tips that appeal to everyday users. Her content often features skincare routines, beginner-friendly makeup, and clean product explainers. She has partnered with an extensive list of beauty brands, showcasing her strong commercial value. Her modelling background adds a premium feel to everything she creates, making her highly brand-friendly.

Unique Factor: Editorial-style visuals with accessible beauty storytelling.

Followers: 1.1M+ on Instagram and 43.1K on YouTube

Engagement: 30K–45K average likes per post

Niche: Beauty, Skincare, Luxury Lifestyle

Instagram: @radhikasethh

YouTube: @RadhikaSethh

6. Shreya Jain

Creator Description: Shreya Jain is one of India’s most respected beauty bloggers, known for detailed tutorials, honest reviews, and professional-level makeup techniques. Her YouTube channel has shaped the learning curve of thousands of beauty enthusiasts. With years of consistent content, she remains a trusted go-to for beginners as well as experienced makeup lovers. Brands rely on her precision and authenticity.

Unique Factor: Highly detailed and educational beauty content.

Followers: 426K on Instagram and 758K on YouTube

Engagement: 40K–55K average likes per post

Niche: Makeup Tutorials, Reviews, Beauty Education

Instagram: @shreyajain26

YouTube: @shreyajain26

7. Kritika Khurana

Creator Description: Kritika Khurana is a digital icon whose beauty, fashion, and travel content has shaped online culture for years. Her style is expressive, emotional, and deeply connected to her audience. With awards, brand recognitions, and a spot in Forbes India’s Top 100 Digital Stars, she stands out as one of the most powerful influencers of her generation. Her beauty content blends boho aesthetics with modern trends effortlessly.

Unique Factor: Strong personal branding with award-winning digital influence.

Followers: 1.8M+ on Instagram and 856K on YouTube

Engagement: 21K–25K average likes per post

Niche: Beauty, Fashion, Lifestyle, Travel

Instagram: @thatbohogirl

YouTube: @kritikathatbohogirl

8. Malvika Sitlani

Creator Description: Malvika Sitlani is a pioneer beauty blogger in India with a signature polished aesthetic and highly professional video style. Active since 2016, she has delivered some of the most iconic tutorials in the Indian beauty space. Her product breakdowns are clear, honest, and extremely brand-safe. She has collaborated with top international and Indian beauty companies throughout her career.

Unique Factor: Clean, professional, globally-influenced beauty tutorials.

Followers: 706K on Instagram and 837K on YouTube

Engagement: 12K–16K average likes per post

Niche: Beauty Tutorials, Makeup Reviews

Instagram: @malvikasitlaniofficial

YouTube: @malvikasitlaniofficial

9. Parul Garg

Creator Description: Parul Garg is a professional makeup artist and educator who has built a huge digital audience through her bridal looks and technique-driven tutorials. Her explanations are clear and precise, which makes her a favorite among makeup beginners and aspiring artists. She offers in-depth product breakdowns that help her audience make informed choices.

Unique Factor: Professional MUA expertise with step-by-step beauty demonstrations.

Followers: 6.8M+ on Instagram and 11.3M+ on YouTube

Engagement: 230K–340K average likes per post

Niche: Beauty Tutorials, Makeup Reviews

Instagram: @parulgargmakeup

YouTube: @MakeupbyParulGarg

10. Somya Gupta

Creator Description: Somya Gupta, popularly known as The Sass Thing, brings a youthful, spirited vibe to beauty content. Her makeup looks are trendy, wearable, and extremely relatable for college-goers and young working audiences. She balances skincare, glam edits, and lifestyle content in a fast-paced, visually engaging format.

Unique Factor: Trend-driven beauty content with a gen-z, sassy personality.

Followers: 845K on Instagram and 590K on YouTube

Engagement: 8K–9K average likes per post

Niche: Beauty, Skincare, Youth Lifestyle

Instagram: @thesassthing_

YouTube: @MichuYoutube

Conclusion 

Finding the right beauty blogger isn’t just about follower count. It’s about authenticity, strong engagement, and content that truly connects. These creators represent some of the most trusted and influential voices in India’s beauty space. Whether you’re a brand or a beauty lover, this list gives you the names that genuinely matter. 

At The Viral Union, we partner with leading creators and help brands tap into genuine influence. 

We ensure your brand message reaches the right audience. From campaign planning to analytics and execution, we handle everything end-to-end so you can focus on results, not guesswork. 

Ready to work with India’s most impactful beauty creators? Reach out to The Viral Union today and let’s build a campaign that actually gets talked about. 

Note: Data last updated on 12 February 2026. All figures and statuses reflect conditions as of that date.

Also Read: Top 10 Most Influential Indian Roasting Channels on YouTube