AMD
Objective:
When it comes to tech, consumers no longer want just performance—they want personality. The modern audience doesn’t connect with spec sheets; they connect with stories. AMD saw this cultural shift and decided to bring its most powerful processor—the Ryzen AI 300 Series—into a space where features could become emotions, specs could become story arcs, and technology could be humanized.
The challenge? Find a face bold enough, relatable enough, and layered enough to match the processor’s prowess. The answer was clear: Bhuvan Bam—a one-man content universe, multitasking personified.
Approach:
To launch the AMD Ryzen AI 300 Series, we moved away from conventional tech marketing and opted for a tiered content strategy that started with a hero and cascaded through community voices.
At the center was Bhuvan Bam—a creator whose characters, creativity, and comedy mirror the AI 300’s intelligence and versatility. His brand film introduced AMD’s cutting-edge features through humor and storytelling, turning dry technicalities into laugh-out-loud, memorable moments.
But this wasn’t just a one-reel campaign. It was designed to ripple, with every layer amplifying the core message in a format that spoke to its audience—whether through memes, reactions, or commentary.
Activity:
The Hero Film – Bhuvan Bam
Bhuvan launched the campaign with a sharply scripted, funny, and tech-powered film. It spotlighted Ryzen AI 300’s features—like noise cancellation, AI blur, and multitasking—without sounding like an ad. Instead, it felt like a slice from Bhuvan’s universe, where tech empowers creativity.
The Meme Layer
We collaborated with leading meme pages like Dekh Bhai and Sarcasm Feeds to pull out punchlines, one-liners, and visual gags from Bhuvan’s video and spin them into high-shareability memes. This format made the tech feel culturally current and emotionally native to Gen Z and millennial audiences.
Press & PR Amplification
The campaign garnered earned media buzz with features on Afaqs, Adgully, Social Ketchup, and MediaBrief, and was organically reposted by personalities like Anoop Soni and BB’s own fan community.
The Reaction Cohort – Micro Tech Influencers
We partnered with 8 micro-tech creators to do real-time reaction videos—watching Bhuvan’s film and breaking down each feature as it appeared. These creators transformed technical insights into snackable, relatable content that translated AMD’s performance into everyday use cases, making even the most advanced specs accessible.
Organic
Discoverability
Campaign Metrics:
🎬 Opening Scene: The Creatorverse Drop:
💥 The Virality Engine:
🤖🎥 AI Meets IRL: The Watch Party Begins:
📣 Buzz Mode: Activated
This campaign proved one thing: tech doesn’t have to be technical to be effective.
With #AMDRyzen, we didn’t just tell people why AMD’s AI 300 Series is powerful—we showed them, through a voice they trust and formats they love.
The tiered content architecture—spanning celebrity storytelling, meme culture, and creator explainers—didn’t just drive views, it drove emotion, conversation, and community advocacy.
The Bhuvan Bam collaboration became more than a launch; it became a blueprint for how next-gen tech brands can embed themselves into culture, not just commerce.