Bumble: Empowering Connections and Relationships
Brand Category: Social Networking
Objective:
To create an awareness campaign talking about creating boundaries for the millennials from societal expectations during the shaadi season.
Approach:
Collaborate with influencers who share their experiences when they were stuck in similar situations.
Establish the idea that dating is not only for the young and ask them to join the platform
Activity:
- Encouraged the influencers to talk about their #FamAlly
- Created a quiz for mothers to answer questions from the millennial perspective
Results
2.9M+
Reach
26M+
Views
396K+
Engagement
By keeping the audience engaged and intrigued through quirky reels from relatable content creators, we effectively promoted the brand’s campaign thought and established a deep connection with the target audience. The campaign resulted in increased brand affinity and improved the emotional connection with the community and users.
