CakeZone: A Sweet Journey of Delicious Delights
Brand Category: Food & Beverages
Objective:
Boost the visibility of the new Brand Film featuring Nora Fatehi and CakeZone cheesecakes, highlighting their flavors through a UGC contest and introducing Nora as the brand ambassador.
Approach:
- The video used dance to capture the feeling of being transported by the delicious flavors of CakeZone cheesecakes through Nora’s groovy moves.
- The audio went viral for a considerable amount of time and this catchy audio travelled to multiple cities and, we had about 156 people replicate Nora’s Hook Step Challenge, that we created.
Activity:
Collaborated with Dance and Non dance influencers to follow the hookstep
Results:
1.89 M+
Views
1.52 M+
Reach
167.12 K+
Likes
2 K+
Comments
Leveraging content creators with high engagement rates across different categories to amplify the hook step of the Cakezone Cheesecake video featuring Nora Fatehi, and driving user submissions for a brand contest.
