Emami: Enhancing Lives with Quality Health and Wellness

Brand Category: Personal Care and Healthcare Products
Emami Heathy & Tasty Hero Banner Image | The Viral Union Emami Heathy & Tasty Hero Banner Image | The Viral Union

Objective:

To integrate traditional and modern platforms & create a unique campaign that celebrates the spirit of Durga Puja.

Approach:

Integrating technology and influencer marketing to create a campaign that is both innovative and respectful of the tradition.

Emami Case Study | The Viral Union
Emami Case Study | The Viral Union

Activity:

Leveraging the ‘Add Your’ widget on instagram story that went viral and garnered over 1000 entries.

Leveraging the ‘Add Your’ widget on instagram story that went viral and garnered over 1000 entries.

We posted a collection of shortlisted online entries on a 'Digital Thali' before recreating them as the Largest Bhog Thali at a South Kolkata pandal

We posted a collection of shortlisted online entries on a 'Digital Thali' before recreating them as the Largest Bhog Thali at a South Kolkata pandal

We encouraged hyperlocal influencers to produce vernacular content to increase brand awareness and emotional connection with the community

We encouraged hyperlocal influencers to produce vernacular content to increase brand awareness and emotional connection with the community

Results:

4.68 M+
Impressions
3.05 M+
Reach
53.58 K+
Engagement
The Vrial Union edge Logo

To do justice to the campaign’s innovative concept, we curated a massive influencer collaboration across content categories to highlight the brand’s product usage in every dish that formed a part of the largest Pujo Thali created. This positively impacted brand awareness and improved the brand’s emotional connection with the community and users.