JSL: Crafting Quality Stainless Steel for a Sustainable Future
Brand Category: Manufacturing
Objective:
To promote a culture of positive mental health for the employees through an awareness campaign for Mental Health Day
Approach:
Launch an awareness campaign for Mental Health Day that aims to promote a culture of positive mental health for JSL employees with Dr Rashi.
Activity:
- We asked Dr Rashi to answer all the queries JSL employees have regarding mental health.
- Share tips and tricks on how to remain calm in stressful situations.
Results
31,146
Views
24,939
Reach
1,071
Engagement
4.2
Engagement Rate
Our collaboration with a healthcare expert not only helped us achieve our objective of promoting positive mental health culture but also had a positive impact on the brand's emotional connection with the employees