Lava
Insight:
Holi isn’t one festival — it’s a hundred different stories told in a hundred different ways. From the chaos of Varanasi to the bohemian beats of Pushkar, every city owns its Holi. Yet most brands still show just colors flying in slow motion. Lava Mobiles saw the gap: what if a brand celebrated not just Holi, but India’s cultural diversity through Holi?
Approach:
We reimagined Holi as a Digital Cultural Parade — six creators, six cities, six unique stories. Each influencer turned their hometown Holi into a cinematic short, shot on the Lava Agni 3.
From Pahadon wali Holi in Sangla to Lathmar Holi in Vrindavan, every reel became a postcard of India’s heritage — vibrant, authentic, and share-worthy. Lava wasn’t just part of the festival, it became the lens through which the country saw its own traditions.
Activity:
6 Creators chosen for their cultural storytelling strengths
20–40 sec reels designed for quick impact and high shareability
Each reel rooted in regional authenticity:
Sangla – Pahadon wali Holi
Jaipur & Pushkar – Rajasthan wali Holi
Kolkata – Luxury meets tradition
Varanasi – The spiritual chaos
Vrindavan – Legendary Lathmar Holi
Lava Agni 3 featured naturally, proving its camera clarity in the most chaotic, colorful conditions
Campaign Metrics:
More than numbers, the campaign proved one thing: when brands hand over the mic to culture, the audience doesn’t just watch — they celebrate with you.
Where others saw a festival, Lava and TVU saw an opportunity to build a movement of cultural pride. By spotlighting communities instead of centering the brand, we created content that felt like celebration, not advertising.
👉 From clarity of camera → to clarity of identity
👉 From brand campaign → to cultural moment