Reliance Centro Women's Day: Celebrating Women’s Strength and Empowerment
Brand Category: Retail
Objective:
Initiate an emotional connection with the audience, expand reach, and communicate the message that women are unstoppable and ahead of their time
Approach:
Launch a campaign featuring women who pursue unconventional careers such as parkour, skating, riding, and graffiti to convey the message that they are part of a generation that is ahead of its time.
Activity:
Produce a series of storytelling videos that highlight individuals who stay motivated to be ahead of their time, overcoming personal and professional obstacles and ultimately attain greatness.
Results:
2,94,920
Impressions
2,73,136
Reach
38,330
Engagement
2,70,172
Views
582
Comments
14%
Engagement Rate
Partnering with women influencers who have pursued unconventional careers not only reinforced our campaign message but also engaged a diverse audience, resulting in increased brand awareness and affinity.