Scotch-Brite: Innovative Solutions for Every Cleaning Need
Brand Category: Home and Kitchen
Objective:
Promote “Sponge Wipe” as a more convenient and efficient cleaning tool compared to cloth napkins in kitchens.
Approach :
Collaborating with influencers in the lifestyle, cooking, home decor/improvement, and family bloggers to effectively reach the intended target audience. Encourage viewers to try the product by directing them to the Amazon purchase page.
Activity :
Result:
4 M
Influencer Video Impressions
33 M
Media Push Impressions
209 k
Landing Page Views (Amazon)
Media Created:
4
YouTube Videos
5
Instagram Videos
Incisive usage of vernacular content creators and influencers from the home and lifestyle category led to a significant increase in the Amazon product page views, and contributed to increased product consideration and sales.
