Tata Motors: Shaping the Future of Mobility with Innovation
Brand Category: Automobile
Objective:
Create a splash on social media to increase awareness about Season 4 of Tata Motors’ T1 Prima Truck Racing Championship
Approach :
Leveraging celebrity endorsements and amplification of the event to increase awareness, and create excitement for a rarely-considered motor sporting event
Activity :
- Our work involved conceptualizing social media contests, generating traffic to a gamified landing page, and managing the complete social media presence of the event across various platforms.
- Influencer collaboration with celebrities was facilitated to amplify event communication and awareness.
Results:
50 M+
Impressions
33.50 K+
Social Media Mentions
1.04 M+
Engagement
1.10 M+
Video Views
Celebrity Earned Media:
618 K+
Impressions
Leveraging influencer collaborations with celebrities, we successfully generated high engagement and traffic to our gamified landing page and social media contests. This boosted awareness of the event, resulting in a wider reach and high engagement for the event.
