Oct 01, 2025
Sudarshan Kailash
Read time: 9 minsTop 10 Social Media Influencers in India
Table of Contents
Do you know? India’s influencer marketing industry is expected to reach INR 3,600 crore in 2024, with a 25% growth projected for 2025 (India Influencer Marketing Report 2025).
Social media has transformed the way we consume content, interact with personalities, and even shop. In India, a handful of creators have managed to rise above the noise, capturing millions of hearts and becoming part of the coveted 1% social media influencer club. These are the individuals who not only entertain but also inspire, educate, and drive trends across platforms.
In this blog, we dive deep into the top social media influencers in India, exploring their journey, niches, audience, and what makes them truly stand out. Whether you’re a brand looking for collaboration or an aspiring creator dreaming big, this list is your ultimate guide.
Top 10 Social Media Influencers in India (2025)
Now, before we get into the influencer’s details, here’s a fact: Not all influencers are suited for all brands. Some are good at fashion, some at lifestyle, some at comedy, and some at thought leadership.
Let’s take a glance at the popular creators:
1. Prajakta Koli – The Queen of Relatable Content
About Creator: Prajakta Koli, popularly known as Mostlysane, is the embodiment of authenticity. With her quirky humour and relatable sketches, she has carved a niche for herself in the Indian content landscape. From family-friendly jokes to light-hearted commentary on daily life, Prajakta consistently engages a diverse audience.
Fun Fact: Her content often touches on social issues with a comedic twist, making it both entertaining and meaningful. She is a prime example of how a 1% social media influencer balances virality with purpose.
Followers: 9 million
Engagement: 246,000 average per post
Niche: Comedy, relatable entertainment, lifestyle
2. Jannat Zubair Rahmani – Fashion Meets Stardom
About Creator: Jannat Zubair Rahmani has become synonymous with elegance and youth appeal. Starting as a television actress, she seamlessly transitioned into social media stardom. Her TikTok and Instagram presence make her one of the top 10 social media influencers in India, especially for brands targeting Gen Z.
What Sets Her Apart: Jannat’s ability to mix fashion tips with lifestyle advice makes her feel aspirational yet approachable, a balance few achieve.
Followers: 50 million
Engagement: 110,000 average per post
Niche: Fashion, lifestyle, entertainment
3. Ranveer Allahbadia – The Voice of Personal Development
About Creator: Ranveer Allahbadia, also known as BeerBiceps, has redefined influencer content in India by focusing on self-improvement and fitness. Unlike comedy or entertainment-focused creators, Ranveer attracts audiences seeking motivation, life hacks, and career advice.
Highlight: He has collaborated with global wellness brands and continues to influence millions of young adults to adopt healthier, more mindful lifestyles.
Followers: 4.3 million
Engagement: 450,000 average per post
Niche: Personal development, wellness, lifestyle
4. Kusha Kapila – The Comedy Maven
About Creator: Kusha Kapila has perfected the art of relatable humour. Her characters often parody social stereotypes, making audiences laugh while thinking. Kusha is a prime example of the 1% social media influencer who uses creativity and wit to connect deeply with followers.
Insider Tip: Brands love collaborating with Kusha because her content seamlessly integrates products without feeling forced.
Followers: 4.3 million
Engagement: 201,000 average per post
Niche: Comedy, relatable entertainment, lifestyle
5. Anushka Sen – The Rising Entertainment Star
About Creator: Anushka Sen combines glamour with relatability. From acting to fashion tutorials, she caters to audiences who seek inspiration in style and personal branding. Her consistent engagement makes her one of the top 10 social media influencers in India.
Unique Factor: A versatile fashion and youth icon with global exposure, Anushka’s authentic engagement and diverse style make her a strong fit for campaigns targeting broad markets.
Followers: 39.7 million
Engagement: 301,000 average per post
Niche: Entertainment, fashion, lifestyle
6. Avneet Kaur – Versatile and Vibrant
About Creator: Avneet Kaur’s social media journey is a story of versatility. With a mix of dance videos, fashion shoots, and lifestyle posts, she appeals to a wide audience. Her vibrant energy and polished content make her an aspirational figure for young creators.
Why She Stands Out: Avneet’s energetic mix of dance, fashion, and lifestyle makes her perfect for vibrant, youth-driven campaigns.
Followers: 31.7 million
Engagement: 301,000 average per post
Niche: Entertainment, fashion, lifestyle
7. Ashish Chanchlani – The Maestro of Comedy Skits
About Creator: Ashish Chanchlani has redefined comedy on Indian social media. From his hilarious sketches on everyday life to over-the-top, cinematic humor, Ashish has built a brand that resonates with millions of viewers. What sets him apart is his unique storytelling style, he combines relatable scenarios with exaggerated expressions, making every video instantly memorable.
Why Brands Love Him: Ashish’s content feels organic, and his influence is massive across multiple demographics, making collaborations highly effective and memorable.
Followers: 17.5 million
Engagement: 165,000 average per post
Niche: Comedy, entertainment
8. CarryMinati – The King of Digital Roasts
About Creator: Ajey Nagar, aka CarryMinati, is India’s most iconic YouTube personality. Known for roasting, gaming, and entertaining content, CarryMinati appeals to millions of youths. He is the quintessential 1% social media influencer, blending humour with commentary on trending topics.
Fun Fact: His fan base is so engaged that any content he posts becomes viral within hours.
Followers: 21.5 million
Engagement: 110,000 average per post
Niche: Comedy, gaming, entertainment
9. Bhuvan Bam – The Pioneer of Indian Digital Comedy
About Creator: Bhuvan Bam, the creator behind BB Ki Vines, has been a trailblazer in India’s influencer scene. His ability to tell stories through multiple characters sets him apart from other creators. Bhuvan is not just funny, he’s an entertainer whose content resonates across age groups.
Industry Insight: Bhuvan’s transition from YouTube sketches to music and brand partnerships showcases the evolving power of social media influencers in India.
Followers: 20.7 million
Engagement: 135,000 average per post
Niche: Entertainment, comedy, music
10. Tanmay Bhat – Comedy and Digital Creativity
About Creator: Tanmay Bhat’s influence goes beyond jokes; he is an innovator in content formats, experiments with new digital trends, and inspires creators to push boundaries. Tanmay exemplifies how creativity fuels sustained relevance in India’s competitive social media space.
Unique Factor: Tanmay Bhat’s sharp humour, experimental content, and strong millennial-Gen Z connect make him a perfect fit for brands aiming to stay bold and culturally relevant.
Followers: 2 million
Engagement: 110,000 average per post
Niche: Comedy, entertainment, digital content creation
Also Read: Types of Influencers: Mega, Macro, Micro, and Nano Explained
Decoding Virality: How India’s Top Influencers Spark Movements
This table highlights how influence spreads in India’s social ecosystem, showing audience type, cross-platform reach, and virality potential.
| Influencer | Core Audience Cluster | Cross-Platform Reach | Signature Virality Driver | Brand Opportunity Insight |
| Prajakta Koli | Young urban women, 18–30 | YouTube, Instagram, Shorts | Relatable comedy clips & social sketches | Perfect for campaigns needing relatability + social consciousness |
| CarryMinati | Gen Z males, 15–25 | YouTube, Twitch, Instagram | Roasts & gaming content that sparks instant shares | Ideal for youth-oriented, high-energy campaigns |
| Ashish Chanchlani | Pan-India, 18–30 | YouTube, Instagram, Shorts | Character-driven comedy sketches | Great for storytelling campaigns that require repeat engagement |
| Jannat Zubair | Young fashion-forward audience, 15–25 | Instagram, Threads, YouTube Shorts | Trendy lifestyle & fashion reels | Suited for aspirational product campaigns targeting Gen Z |
| Ranveer Allahbadia | Young professionals, 20–35 | YouTube, Podcasts, Instagram | Wellness, motivation, & career tips | Ideal for brands focusing on lifestyle improvement & credibility |
| Bhuvan Bam | Pan-India comedy lovers, 18–30 | YouTube, Instagram | Multi-character storytelling | Brands seeking viral campaigns + audience storytelling |
Also Read: Top Influencer Marketing Trends to Watch in 2025
Interactive Quizzes – “Who Matches Your Brand Vibe?
Here is a strategic framework for brands or marketers to help decide which influencer truly aligns with your campaign goals.
| Brand Goal | Key Indicator | Influencer Fit | Why It Works |
| Humour & Relatability | Content that gets shared & commented on | Prajakta Koli, Ashish Chanchlani | Comedy content encourages engagement & social sharing |
| Youth Engagement | Trend-driven, short-form video content | CarryMinati, Jannat Zubair, Avneet Kaur | Highly active Gen Z following ensures viral reach |
| Motivation / Thought Leadership | Followers actively seek advice | Ranveer Allahbadia | Positions brand alongside credible, actionable content |
| Fashion & Lifestyle Promotion | Strong visual influence & aspirational lifestyle | Anushka Sen, Jannat Zubair, Avneet Kaur | Creates high impact on Instagram, Shorts & Reels campaigns |
| Viral Storytelling | Content that hooks viewers and inspires fan participation | Bhuvan Bam, Ashish Chanchlani | Multi-character, bingeable content builds lasting impressions |
Also Read: How to Identify the Right Influencer for Your Brand
Conclusion
The rise of social media influencers in India signals a new era, where entertainment, trust, and commerce merge seamlessly. The top 10 social media influencers in India aren’t just personalities, they’re market movers.
And this is where The Viral Union comes in. We help brands and creators co-create campaigns that feel authentic to audiences and irresistible to algorithms.
Here’s how we can help:
- We map the right creator to your brand DNA
- We design campaigns that feel like conversations, not ads.
- We amplify reach with cross-platform storytelling.
Overall, when we collaborate, it’s about building movements that stick. Get in touch today!
Note: This data is based on the latest resources as of 1 Oct 2025. The analysis reflects our own perspective on social media influencers and is not intended to promote or criticize any individual influencer’s work.
Also Read: What Is Influencer Marketing? A Beginner’s Guide for Brands
Frequently Asked Questions (FAQs)
Who is the No. 1 social media influencer in India?
Creators like Jannat Zubair and CarryMinati consistently rank at the top depending on platform reach.
Which social media influencer has the most followers in India?
Jannat Zubair leads with over 50 million followers on Instagram, while Bhuvan Bam and CarryMinati dominate YouTube.
How much do social media influencers in India earn?
From ₹10k per campaign (micro-influencers) to ₹10+ lakhs per post for mega-influencers.
Why are social media influencers important for brands?
Because they bring trust, relatability, and precise audience targeting, something traditional ads can’t achieve at scale.
What trends will shape the future of social media influencers in India?
The rise of micro-influencers, short-form video dominance, and platforms like YouTube Shorts, Reels, and podcasts will define the next wave of influencer marketing.
Previous 
Related Reading
