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May 8, 2025
Let’s be real—when someone says “influencer,” the first image that probably comes to mind is someone with a blue tick, sipping on some matcha in Bali with a caption that reads “#ad.” But influencer marketing has evolved far beyond the celebrity glamor shots. In fact, some of the most effective brand collabs right now come […]
June 16, 2025
May 8, 2025
May 8, 2025
June 16, 2025
October 1, 2025
Do you know? India’s influencer marketing industry is expected to reach INR 3,600 crore in 2024, with a 25% growth projected for 2025 (India Influencer...
September 25, 2025
Whether you’re dropping a fresh product line or rebranding your 10-year-old brand, influencers now sit at the centre of product launch and brand promotion strategy. ...
September 25, 2025
You’ve nailed the influencer collab. The reel is vibing. The comments are pouring in. Your product’s suddenly living rent-free on everyone’s feed. Now what? You...
September 25, 2025
The influencer marketing in India is undergoing a significant transformation, with the market projected to reach ₹68.75 billion by the end of the year. This...
September 20, 2025
Brands have been using pan-India campaigns featuring Bollywood stars or English-Hindi influencers for years. But here’s the catch: India is not a single market. Almost...
September 20, 2025
On paper, influencer collaboration looks like a guaranteed recipe for reach. Most of the brands think that once paired with a popular face and hitting...
