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May 8, 2025
Let’s be real—when someone says “influencer,” the first image that probably comes to mind is someone with a blue tick, sipping on some matcha in Bali with a caption that reads “#ad.” But influencer marketing has evolved far beyond the celebrity glamor shots. In fact, some of the most effective brand collabs right now come […]
October 1, 2025
June 16, 2025
May 8, 2025
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November 13, 2025
India’s fitness revolution has gone digital and these top fitness influencers are leading the charge. From Olympic champions to celebrity trainers, these personalities are transforming...
October 28, 2025
India’s gaming landscape has evolved from a niche interest to a mainstream entertainment powerhouse. From Free Fire battles to cinematic GTA streams, and from BGMI...
October 27, 2025
Lifestyle influencers have become the new-age cultural architects. They are not merely showcasing fashion or travel; they are shaping conversations around identity, aspiration, and consumption....
October 14, 2025
India’s digital comedy scene is booming, and nowhere is this more evident than on YouTube. Today, comedy creators are not just entertainers; they are influencers,...
September 25, 2025
Whether you’re dropping a fresh product line or rebranding your 10-year-old brand, influencers now sit at the centre of product launch and brand promotion strategy. ...
September 25, 2025
You’ve nailed the influencer collab. The reel is vibing. The comments are pouring in. Your product’s suddenly living rent-free on everyone’s feed. Now what? You...