Best Lifestyle Influencers in India 

Lifestyle influencers have become the new-age cultural architects. They are not merely showcasing fashion or travel; they are shaping conversations around identity, aspiration, and consumption. What sets a top lifestyle influencer apart isn’t just a curated feed. It’s their ability to convert taste into trust, aesthetics into authority, and lifestyle into livelihood. 

In a market as dynamic as India, where digital natives meet traditional sensibilities, these creators have become the go-to faces for both audiences and brands. So, let’s explore the best ones running the show! 

Top 10 Indian Lifestyle Influencers in India 

Here’s our power-packed list of the 10 best lifestyle influencers in India who are redefining influence through creativity, credibility, and commerce. 

1. Komal Pandey – The Disruptor of Fashion Narratives

Creator Description: Komal Pandey isn’t just a lifestyle influencer, she’s a living mood board. Known for her daring fashion experiments and unapologetic storytelling, she pushes Indian content creation beyond trends into art.

Unique Factor: Avant-garde fashion storytelling with high visual aesthetic.

Followers: 2M+ Instagram

Engagement: Average 165,000 likes per post

Niche: Fashion & Lifestyle

Instagram: @komalpandeyofficial

YouTube: @komalpandey3894

2. Kritika Khurana (That Boho Girl) – The Relatable Style Icon

Creator Description: Kritika Khurana is the definition of relatability meets aspirational. Known as That Boho Girl, her content bridges Western silhouettes with ethnic warmth, making her a household name among millennials and Gen Z.

Unique Factor: Authentic, high-engagement style reels blending boho and ethnic looks.

Followers: 1.9M+ Instagram

Engagement: Average 130,000 likes per post

Niche: Fashion & Lifestyle

Instagram: @thatbohogirl

YouTube: @kritikathatbohogirl

3. Masoom Minawala Mehta – The Global Indian

Creator Description: Masoom isn’t just a lifestyle influencer; she’s India’s flagbearer at international fashion weeks. With a sharp eye for luxury and culture, she merges Indian identity with global platforms.

Unique Factor: Bridging Indian heritage with luxury fashion at global events.

Followers: 1.5M+ Instagram

Engagement: Average 90,000 likes per post

Niche: Luxury Fashion & Lifestyle

Instagram: @masoomminawala

YouTube: @MasoomMinawala

4. Ranveer Allahbadia (BeerBiceps) – The Entrepreneurial Lifestyle Coach

Creator Description: Ranveer is more than just a lifestyle influencer, he’s an ecosystem. With fitness, grooming, fashion, entrepreneurship, and his podcast (The Ranveer Show), he blends personal development with aspirational living.

Unique Factor: Multi-niche ecosystem combining lifestyle with entrepreneurship.

Followers: 2.1M+ Instagram

Engagement: Average 200,000 likes per post

Niche: Fitness, Lifestyle & Entrepreneurship

Instagram: @beerbiceps

YouTube: @BeerBiceps and @Ranveerallahbadia

5. Sejal Kumar – The Girl Next Door Who Grew Global

Creator Description: Sejal started as a YouTuber vlogging her college life. Today, she’s a multifaceted lifestyle influencer blending fashion, travel, and music.

Unique Factor: Multi-platform presence with authentic storytelling.

Followers: 850K+ Instagram

Engagement: Average 80,000 likes per post

Niche: Fashion, Travel & Music

Instagram: @sejalkumar1195

YouTube: @sejalkumarofficial

6. Dolly Singh – The Storyteller with a Satirical Edge

Creator Description: Dolly Singh redefined what it means to be a lifestyle influencer in India by merging comedy, satire, and style. She can talk fashion with the same ease as social issues, making her content diverse yet impactful.

Unique Factor: Content blending fashion, comedy, and social issues.

Followers: 1.6M+ Instagram

Engagement: Average 110,000 likes per post

Niche: Comedy & Lifestyle

Instagram: @dollysingh

YouTube: @dollysinghofficial

7. Gaurav Taneja (Flying Beast) – The Family Man with Fitness First

Creator Description: A pilot-turned-fitness-professional, Gaurav’s transition into lifestyle vlogging has made him India’s most relatable family influencer.

Unique Factor: Family lifestyle combined with fitness enthusiasm.

Followers: 4M+ Instagram

Engagement: Average 250,000 likes per post

Niche: Family, Fitness & Lifestyle

Instagram: @taneja.gaurav

YouTube: @FlyingBeast320

8. Siddharth Batra – The Fashion Rule-Breaker

Creator Description: Siddharth has made gender-fluid styling mainstream in India. From makeup tutorials to bold fashion choices, he’s challenging outdated norms while keeping content fun and stylish.

Unique Factor: Progressive gender-fluid fashion influence.

Followers: 400K+ Instagram

Engagement: Average 40,000 likes per post

Niche: Fashion & Styling

Instagram: @siddharth93batra

YouTube: @siddharthbatra8491

9. Manav Chhabra (Mr. Mnv) – The Digital Showman

Creator Description: From short-form videos to full-blown lifestyle content, Manav is a Gen Z magnet. His energy, charisma, and styling hacks give him massive relatability.

Unique Factor: Viral styling content targeting urban youth.

Followers: 1.7M+ Instagram

Engagement: Average 115,000 likes per post

Niche: Fashion & Lifestyle

Instagram: @mrmnv

YouTube: @manavchhabra

10. Larissa Dsa – The Aesthetic Explorer

Creator Description: Larissa embodies wanderlust and visual storytelling. Known for her breathtaking travel and lifestyle content, she positions herself somewhere in between escapism and aspiration.

Unique Factor: Visually immersive travel and lifestyle content.

Followers: 700K+ Instagram

Engagement: Average 60,000 likes per post

Niche: Travel & Lifestyle

Instagram: @larissa_wlc

YouTube: @larissa_wlc

Conclusion 

The Indian digital landscape is evolving, and lifestyle influencers are at the helm of cultural and commercial transformation. From fashion disruptors like Komal Pandey to the relatability of Kritika Khurana, these creators are more than visual inspiration, they are trendsetters, brand amplifiers, and lifestyle mentors. 

At The Viral Union, as a leading influencer marketing agency in India, we specialize in connecting brands with the right creators to maximize impact, build credibility, and drive measurable results. By leveraging the power of top-tier lifestyle influencers, we help brands craft campaigns that resonate, engage, and convert, transforming digital presence into tangible growth. 

Get in touch with us today to unlock influencer potential! 

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