Top 10 Indian Fashion Influencers on Instagram 

Fashion creators today shape taste, push trends, and build communities that genuinely influence how people shop and style themselves. These 10 names lead that momentum with their consistency, quirks, and personal brand magic. Whether you’re scouting talent for collaborations or simply building your personal style references, this list is your safe bet. 

Top Indian Fashion Influencers Dominating Instagram 

Below is your go-to fashion influencers list dominating the style scene, brand collabs, audience trust, and, honestly, the whole vibe. 

1. Apoorva Mukhija

Creator Description: Apoorva brings outfit chaos in the best possible way, experimental silhouettes, unexpected pairings, and a tone that feels like you’re talking to a friend who just gets it. Her content swings from casual to quirky to “how did she even think of this?” in a blink. She’s built a solid presence not by fitting in but by doing the exact opposite, and the audience loves her for the authenticity.

Unique Factor: Fearless styling paired with personality-heavy content.

Followers: 4.4M+ on Instagram

Engagement: Average 340,000–435,000 likes per post

Niche: Bold Fits, Indie Style, Fashion Experiments

Instagram: @the.rebel.kid

YouTube: @the.rebelkid

2. Barkha Singh

Creator Description: Barkha gives you that polished-girl energy, clean, elegant, with a little bit of soft glamour sprinkled in. She blends acting charm with fashion storytelling, making her posts feel cinematic without being dramatic. Her travel + fashion combos? People don’t just double-tap; they save them for future “vacation moodboard” purposes. Brands love her refined narrative style, and audiences trust her taste.

Unique Factor: Editorial-grade visuals without losing relatability.

Followers: 2.7M+ on Instagram

Engagement: Average 50,000–55,000 likes per post

Niche: Fashion, Lifestyle, Travel

Instagram: @barkhasingh0308

YouTube: @BarkhaSingh

3. Nagma Mirajkar

Creator Description: Nagma’s fashion content feels clean, structured, and aesthetically pleasing, like she colour-codes her thoughts before filming anything. Her ability to merge beauty, lifestyle, and style cues makes her a creator who appeals across audiences. There’s a softness to her content style that’s both aspirational and soothing to watch. She also enjoys trends without losing the elegance she’s known for.

Unique Factor: Minimal, polished styling with a modern touch.

Followers: 8.2M+ on Instagram

Engagement: Average 113,000–169,000 likes per post

Niche: Fashion, Beauty, Lifestyle

Instagram: @nagmamirajkar

YouTube: @NagmaMirajkar

4. Aashna Shroff

Creator Description: Aashna has that signature soft-tone aesthetic, the cool-toned outfits, the neat edits, the uncluttered frames. She gives a premium feel without trying too hard. Her fashion content blends everyday wearability with subtle luxury, making her a favourite for aspirational shoppers. She’s also a creator whose opinions hold weight because of years of thoughtful, consistent content delivery.

Unique Factor: Clean, timeless, premium-aligned fashion storytelling.

Followers: 1M+ on Instagram

Engagement: Average 13,500–52,000 likes per post

Niche: Fashion, Beauty, Lifestyle

Instagram: @aashnashroff

YouTube: @Aashna.Shroff

5. Nancy Tyagi

Creator Description: Nancy is what happens when raw talent, courage, and pure creativity collide. She literally makes her outfits, from couture-level gowns to experimental looks, and the internet watches in awe. Her rise has been meteoric because her content feels handcrafted, not just visually but emotionally. She’s proof that storytelling + craftsmanship can beat every conventional “fashion influencer” mould.

Unique Factor: Self-designed outfits with runway-grade imagination.

Followers: 3M+ on Instagram

Engagement: Average 94,000–436,000 likes per post

Niche: Couture, DIY Fashion, Experimental Style

Instagram: @nancytyagi___

YouTube: @nancytyagi_

6. Komal Pandey

Creator Description: Komal doesn’t do fashion. She performs it. Every outfit tells a story, intense, dramatic, carefully curated, but also sprinkled with a “this is me” attitude. She’s been setting fashion codes long before they became trends. Her transitions, her themes, her styling, everything feels crafted with almost theatrical thought. She’s one of the most influential fashion influencers because she reshapes trends, not just follows them.

Unique Factor: Fashion presented as mood-driven visual art.

Followers: 1.9M+ on Instagram

Engagement: Average 65,000–96,000 likes per post

Niche: High Fashion, Editorial Styling

Instagram: @komalpandeyofficial

YouTube: @komalpandey3894

7. Dolly Singh

Creator Description: Dolly walks the line between fashion, humour, and insane relatability. Her style content is sharp, fun, and very rooted in real-life wardrobes, nothing feels pretense-heavy. Her comedic characters plus fashion edits? That’s her special recipe. She’s one of the few creators who can post an outfit video and a comedy sketch on the same day and make both go viral.

Unique Factor: Fashion with personality-led storytelling and humour.

Followers: 1.7M+ on Instagram

Engagement: Average 70K–100K likes per post

Niche: Fashion, Comedy, Lifestyle

Instagram: @dollysingh

YouTube: @dollysinghofficial

8. Radhika Seth

Creator Description: Radhika blends fashion with clean, lifestyle-forward visuals that make you want to reorganize your wardrobe immediately. Her modelling background adds a polished finish to everything, poses, framing, lighting. She balances luxury and simplicity, appealing to audiences who love elegant but wearable styling. Brands work with her because she elevates products without overwhelming them.

Unique Factor: Aesthetic-forward visuals backed by modelling precision.

Followers: 1.1M+ on Instagram

Engagement: Average 60K–80K average likes per post

Niche: Fashion, Skincare, Premium Lifestyle

Instagram: @radhikasethh

YouTube: @RadhikaSethh

9. Sejal Kumar

Creator Description: Sejal is one of the OG fashion influencers who basically grew up on the internet, and the audience grew with her. Her content blends everyday styling, soft-girl aesthetics, and that relatable “I’d actually wear this” vibe. She switches between fashion, music, vlogs, and candid diary-style posts that feel like you’re catching up with a friend. Her influence comes from consistency and a storytelling style that feels real, not rehearsed.

Unique Factor: Relatable, wearable fashion with a creator-next-door charm.

Followers: 807K on Instagram

Engagement: Average 50K–70K average likes per post

Niche: Fashion, Lifestyle, Music, Vlogs

Instagram: @sejalkumar1195

YouTube: @sejalkumarofficial

10. Kritika Khurana

Creator Description: Kritika Khurana, one of the most iconic fashion influencers, is basically a cultural reset at this point. From boho aesthetics to sleek contemporary fits, she rocks it all. She merges emotion, storytelling, and strong personal branding in a way few creators manage. Her audience follows her not just for outfits but for perspective, warmth, and that signature “Kritika” vibe. And yes, her collaborations remain some of the industry’s most impactful.

Unique Factor: Emotion-packed style fused with strong digital identity.

Followers: 1.8M+ on Instagram

Engagement: Average 70K–100K likes per post

Niche: Fashion, Lifestyle, Travel

Instagram: @thatbohogirl

YouTube: @kritikathatbohogirl

Conclusion

Style isn’t just clothes anymore; it’s a whole digital identity, and these fashion influencers are shaping it in real time. Their feeds spark ideas, push trends, and create a space were personality beats perfection.

At The Viral Union, we work with creators who don’t just post but move audiences. From spotting rising talent to structuring big campaigns, we help brands connect with fashion influencers who actually convert attention into outcomes. Our team bridges strategy, storytelling, and creator energy so your campaigns land exactly where they should.

If you’re ready to build something worth talking about, reach out to The Viral Union, your fashion influence partner!