Top 10 Influencer Campaigns That Went Viral in India 

India’s influencer market scene isn’t just growing, it’s rewriting the rules of digital storytelling. With a creator economy projected to cross over USD 1 trillion annually by 2030 (Ref: NDTV), influencer campaigns are now full-blown brand movements. 

But the question is, for brands, what separates a momentary buzz from a full-blown cultural wave? And the answer lies in strategy, relevance, creator-brand alignment, and platform wisdom. Seems something really tough to crack? Relax, as in this curated list, we have dropped some of the best campaigns along with an overview of why they worked and what they can teach you. So, let’s get started! 

Top 10 Influencer Campaigns That Broke the Internet in India 

These aren’t just best influencer campaigns, they’re case studies on how to get real reach, real engagement, and real results through creators. 

1. Bumble India – #FamAlly  

Targeting India’s shaadi season, Bumble’s #FamAlly campaign was more than just making your brand relevant timely manner. It was an emotionally intelligent move. Featuring influencers like Dolly Singh, Vividh 2.0, Divija Bhasin, and Cajole Kapoor, the campaign addressed the pressure of marriage expectations and normalized dating decisions with warmth and wit.  

Engagement tools like quizzes and deeply personal content formats made it feel native to the Instagram audience. And the result? A staggering 2.9M reach, 396K+ engagements, and 26M+ views.  

Takeaway: Know your season. Know your sentiment. Then jam both of them with the right storytellers. 

Also Read: Types of Influencers: Mega, Macro, Micro, and Nano Explained 

2. Swiggy x Britannia – “Croissant or Prashant?” 

These days, sometimes virality just walks into your marketing meeting. And the best example for this “croissant” as “Prashant,” a teen’s viral mispronunciation that sparked an internet moment, and Swiggy turned it into a masterstroke. The app redirected croissant searches to “Prashant,” while Britannia, IKEA, and Lakmé jumped on the joke. With no paid amplification, this became a multi-brand cultural wave.  

Takeaway: When culture hands you a meme, don’t overthink, just extend the punchline. 

3. Domino’s India – Cheese Burst Flavours Launch  

This was tastefully done, literally. To launch three bold new Cheese Burst flavours, Domino’s partnered with creators who embodied each flavor’s essence: quirky, bold, and spicy. Instead of scripts, creators used their own voice, sharing stories that felt like slice-of-life confessions. The influencer campaign saw mass participation and a sharp rise in flavor trials among Gen Z.  

Takeaway: Personalization beats promotion. Let creators speak your flavor in their own dialect. 

4. CarryMinati x KFC India – Saucy Popcorn 

What happens when you give India’s most famous YouTuber his own KFC flavor? Viral engagement. CarryMinati co-created “Saucy Popcorn,” delivering content that blurred the line between brand drop and personal project. The video clocked 36.7K comments and a flurry of social shares and product interest.  

Takeaway: Co-creation taps into the creator’s brand equity. Use it, don’t mute it. 

5. Netflix India – The Archies x Influencers 

Reviving a Western comic book in India is no easy feat—but Netflix leaned into fashion nostalgia, creator freedom, and meme culture to win Gen Z hearts. Meme pages reinterpreted the movie in their formats, creators used reels and 90s filters, and BTS content built curiosity. Despite a mixed reception, the campaign went viral.  

Takeaway: Even polarizing influencer campaign content can win if you build the right creator army around it. 

Also Read: What Is Influencer Marketing? A Beginner’s Guide for Brands 

6. CRED x Creator Comedy Skits 

CRED didn’t sell rewards. It sold irony. By handing the mic to comedians like Tanmay Bhat, Rahul Subramanian, and Kenny Sebastian, it turned product confusion into pure comedy. These creators trolled the app, exaggerated user behavior, and made “why even use CRED?” the punchline, which ironically made people want to try it. The anti-ad became the ad. 

Takeaway: When in doubt, make fun of yourself. If the content’s good, your audience will pay attention and maybe even pay their bills. 

7. Cadbury x Shah Rukh Khan – AI Hyperlocal Diwali Campaign 

Cadbury went hyperlocal using AI to personalize Diwali greetings. SRK’s face and voice promoted small local stores—users could input shop names to generate custom videos. The tech blended seamlessly with emotion, leading to 400K+ personalized films and a media frenzy.  

Takeaway: Purpose-led tech + emotion = viral magic. 

8. Tinder India – “You Up?” with Creators 

This campaign gave Indian dating a playful mirror. Tinder collaborated with creators who reimagined dating through meme-rants, sketches, and mockumentaries that combined modern slang with desi flavour. The content made “U up?” part of meme vocabulary and boosted app engagement.  

Takeaway: Speak your audience’s language, even if it starts with a DM. 

9. boAt x IPL Creators 

boAt used India’s biggest cultural moment—IPL—to plug its audio gear via creators who lived and breathed cricket. These weren’t just ads; they were mini-match commentaries, backstage laughs, and “what’s in my kit” videos. The blend of sports, style, and sound led to spiking engagement.  

Takeaway: Don’t fight the moment. Plug into it like a boAt Bluetooth. 

10. Pepperfry x Dee MC – Women’s Day Rap Anthem  

This campaign turned Women’s Day into a full-blown mic drop. Pepperfry teamed up with rapper Dee MC to drop an unapologetic anthem celebrating self-made women and it didn’t just land, it trended on YouTube and caught everyone’s attention. The rap was backed by a UGC contest inviting real stories from real women, transforming the campaign from content into community. With 5.2M+ views and over 4.3M impressions, it proved that storytelling hits different when the beat and the message both align with each other. 

Takeaway: Don’t just empower your audience, hand them the mic and let them sing it loud. 

Also Read: How to Identify the Right Influencer for Your Brand 

What These Viral Campaigns Teach Us 

• Influencer campaign success is less about budget, more about creative freedom 
• The best influencer campaigns aren’t forced ads, but real moments 
• To join viral campaigns in India, you need cultural listening, not just calendars 
• Co-create, don’t control. The audience can sense it. 

Final Word 

If there’s one thing these viral campaigns in India prove, it’s that influencer marketing in India has matured. It’s not about shouting; it’s about syncing with creators, with culture, and with your customer’s context. From meme moments to AI personalization, the blueprint for virality is shifting—and it’s deeply creator-first. 

Looking to create your own viral campaign? 

At The Viral Union, as India’s leading influencer marketing agency, we don’t chase trends, we help build them. From Bumble to Domino’s, we’ve powered some of India’s boldest and most loved influencer campaigns. So if your brand is also looking to break out of the scroll, build real conversations, and launch campaigns that actually move people, let’s talk. 

Book a strategy call today! 

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