October 1, 2025
Do you know? India’s influencer marketing industry is expected to reach INR 3,600 crore in 2024, with a 25% growth projected for...
September 25, 2025
Whether you’re dropping a fresh product line or rebranding your 10-year-old brand, influencers now sit at the centre of product launch and...
September 25, 2025
You’ve nailed the influencer collab. The reel is vibing. The comments are pouring in. Your product’s suddenly living rent-free on everyone’s feed....
September 25, 2025
The influencer marketing in India is undergoing a significant transformation, with the market projected to reach ₹68.75 billion by the end of...
September 20, 2025
Brands have been using pan-India campaigns featuring Bollywood stars or English-Hindi influencers for years. But here’s the catch: India is not a...
September 20, 2025
On paper, influencer collaboration looks like a guaranteed recipe for reach. Most of the brands think that once paired with a popular...